My email is bombarded with all kinds of Christmas deals. I don't have much desire for things these days. One thing did catch my eye was this Bell cell phone plan which I thought was a pretty good deal. I am currently using Rogers.
After I finished working, I decided to go to a Bell location in a mall nearby I don't normally go to see if I can get some good deals. We walked around the mall, starting with Bell, and then Koodo, and then Fido. We weren't convinced about the deals.
While we are walking, we talked about why Rogers has Fido and Telus has Koodo. We came to these conclusions:
The off-brand of the giants Rogers or Telus is to serve those who don't need the clout of the big brands. The big brands threw a lot of budget on advertising. For example if you have just moved to the country and all you see are the ads for Rogers or Telus, you will probably go to them for your network services. But you are also paying a premium.
The off-brand usually is just a kiosk in the mall, which costs much less to rent compared to an actual store. The service quality provided there won't be as consistent.
The network service won't be as good. This is a big one. As we know, Koodo uses the same infrastructure as Telus, so I just assume that the network quality will be the same. But then I realize Telus is already on 5G network, whereas Koodo is still LTE. To me, that was an instant turn off, as I can't be using 5G and going back to LTE. So yes, these off-brands will take longer to adopt the latest technology.
After shopping around, I said to my boyfriend, why don't I go to Rogers and ask if they can match the Bell deal? So off we went. We were greeted by this guy who's super energetic, and after talking for 2 mins, he already gave me a solution. Not only I got a great deal, he also managed to pull my boyfriend from another service provider to Rogers, as the deal is too good to pass. I call THAT a success. I am usually not a big fan of Rogers (sorry), but this experience changed my perception. Sometimes, it's not about the company, but the individual who's conducting the business is very important. A few things that made the guy good at what he's doing:
He's very good with people - knows what to say, how to make customers comfortable.
He has very strong knowledge of the deals and products that the company is offering. He just pulls the deal out of his hat like magic. That also inserts confidence from us to him, and we trust him.
He is good at making multiple sales by asking the right questions. He asks questions about me, my boyfriend, what we need, and he's not shy about asking for referrals. THAT is very important. That's how you build business on top of each other, once a sale is made, it is much easier to make another one with the customer's word of mouth. I indeed referred my colleague to him.
Overall, we feel good about the deal, and that's what matters. At the end of the day, you want the customer to feel good, and that generates goodwill for your business. I was impressed by this gentleman's craft of sales and service. There's a reason he's the top performer. Salute to him, I got a great deal and walked away with learning a thing or two from him.
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